Personalization B2B marketing is not just about attracting new customers. It is also about retaining your existing customers. Offering a personalized shopping experience is the key to customer retention. B2B customer requirements vary as far as catalog and product pricing is concerned. Keeping this in mind, ensure that the Ecommerce platform is equipped to provide customer-specific catalog and pricing based on logins. So whenever a B2B customer logs into the store, he should be able to view his own catalog only that has been designed as per his requirements. Apart from offering a personalized shopping experience, it is imperative to design unique loyalty programs that make the customers feel valued. Collect Feedback Regularly Collecting customer feedback and analyzing it thoroughly is also an integral part of B2B marketing. Customer feedback gives you an excellent opportunity to know what aspects of your services need improvement. Moreover, understanding their feedback helps you to design new marketing strategies to increase sales. Also, when you ask customers about their opinion, they feel involved and important. So when you are running your B2B Online ecommerce store, encourage customers to give feedback. Request your customers to give details about their shopping experience. Also, the positive feedback that you get, can be published on the store. From a marketing perspective, positive feedback is extremely useful and can certainly help to increase sales. Do Blogging Regularly Want to promote your online business and compete favorably? Want to see your business on the first page in Google? Want to increase organic traffic to your site? Blogging will play a very important role in increasing website rankings. Publishing well-researched blog posts can be extremely useful to generate brand awareness. If you are regularly blogging relevant content, it can help you to generate massive leads. Blogging is a proven marketing tactic that can help you to sell more. So if you want to increase your online visibility and attract B2B customers, make sure to post blogs regularly. Adopt Omnichannel Selling Strategy Today, you simply cannot depend only on your ecommerce store to increase sales. If you want to reach out to your potential customers, it is imperative to adopt an omnichannel approach to selling. In today’s times, every B2B ecommerce solution provider has now an omnichannel presence. One of the biggest advantages of omnichannel presence is the outstanding visibility that your business gets. With omnichannel approach, all the sales channels are interconnected, thereby offering seamless and connected customer experience. According to Harvard Business Review, more than 70% of shoppers use multiple sales channels in their buying journey. This clearly suggests that omnichannel marketing can have a positive impact on your business. Multi-channel marketing in which each sales channel operates independently from the other can impede the shopping experience. On the other hand, an omnichannel approach ensures an effortless buying experience despite using multiple sales channels while making a purchase. Attend Trade Shows and Exhibitions Want to find new customers? If yes, participate in trade shows and exhibitions, considered to be a rich source of potential customers. Experts also opine that lead generation potential is tremendous at these events. These events provide an incredible marketing opportunity as you can have a face-to-face conversation with your potential customers.