The Revolution of Logos-then & Now

Logo design or logotype is nothing but a symbol, emblem or graphic mark used to gain recognition in the public eye and promote the company’s belief, future goals, culture, and objectives. The birth of Logo Logo designing started as early as the time of human expressions when the potters of Transylvania used to carve their marks in the earthware they made. In this way, people started recognizing a particular potter and distinguished his pots from others. Religious groups also started having their identity marks- the Christian cross, the Judaic Star of David, and the Islamic crescent moon. Also, kings and nobles in the medieval era had shields, armor, flags, manuscripts, and entryways all that bore royal seals depicting lineage, family hierarchy, as well as memoirs to infantry, cavalry, and mercenaries of the kingdom, who they were fighting for on the battlefields. Evolution of Logo The concept of logo started gaining momentum with the widespread of Industrial Revolution during the early 18th century when the transition from agrarian and rural societies in Europe and America became industrial and urban. It had an impact on the entire world market, also in India where having a corporate identity accelerated the company’s sales and growth. The timeline of the revolution of the logo shown below determines how humans expressed their inner beliefs visually. Logo Habilis (The days of yore to 1800) – In the early days of yore, logos were nothing more than distinctive mark or symbol of who the maker of the product was. Logo Erectus (1800-1900) – In the Victorian era the mutation of logo began and more complex logos, in all shapes and sizes was started. Logo Antecessor (1900-1930) – In the early 90’s the ancestor of the modern logo were born, and it is during this time lapse that you start to see logos and corporate identities being trademarked for the first time. Logo Rhodesiensis (1930-1980) – The development of graphic designs revolutionized the art of logo began during this time. Brands started carving out strong ideas and gave a visual identity to their companies. Logo Sapiens (1980 to the present day) – The modern-day logo of the brand era is simple, crisp, vibrant, and flexible. It is adaptable to any media industry and is long-lasting and transparent, portraying the ideologies of the company. Types of Logos Although the logo is a graphic mark or an image but did you know there are seven variants of logos? The first thing that a customer will see is the logo of the company, and you would want to create a pleasant, long-lasting impression. So, you have to choose the correct logo for your company or business and make sure that your logo is unique and gives out a strong message. Scroll down to find your logotype! • Lettermarks – This has only the initials of the company name. Consider this type if your company name tends to be very long. It makes perfect sense to use monograms-sometimes called as lettermark logos-to represent the organization. • Wordmarks – Similar to lettermarks, a wordmark logo is a typical font-based design of the companies’ name alone. • Pictorial Mark – A pictorial mark is usually a brand icon or a graphic-based layout. The name of the company comes hand-in-hand with the logo or symbol. • Abstract Logo Marks – An abstract logo is a specific type of graphic logo having a geometric pattern that represents the kind of business you are doing. • Mascots – A mascot logo is a character illustration of your company and is usually an animated version, colorful and funny. Mascots are the best way to create a dynamic logo that represents your company. • The combination mark – A pure amalgamation of wordmarks or monograms with a pictorial image or abstract image or mascot, combination mark logos are distinct and can work with trademarks alone. • The Emblem – The emblem consists of text inside a symbol similar to a badge or seal. It tends to have a traditional touch and have a classic style. You will find plenty of logo company in Kolkata from where you can get logos created with the perfect color scheme and design that will portray your company’s message, objectives, and ideologies which would vibe with your company culture, future ambitions, and aspirations.