responsive web design company Websites come in all shapes and forms, but successful websites built by experienced web designers follow many basic and universal principles that make them attractive and ultimately effective in reaching out to readers and visitors and at the same time converting customers. End users are mostly about their experience and they judge a web design by its effectiveness or ability to accomplish what they need. Just the same, there are many different factors that affect the success and functionality of a website, which is why it is equally important to find a responsive web design company in Charlotte to help you achieve your online goals successfully with a well-designed website. Websites in general shouldn’t be all about form. It should be about function, good architecture, and a smooth, intuitive, user interface. Any responsive web design company worth its salt should walk you through the most critical design aspects of building an effective and successful website. Below are only some of the major factors that affect a website’s design, usability, function, and overall success: Usability – The usability of a website pretty much determines its success or failure. While designers and website owners have their expectations of how users and visitors would perceive a website, it is actual visitor experience that determines the website’s effectiveness. It is the end user who is your target audience. It is the end user who is your subject-the one who scrolls through your content, clicks their mouse, and decides whether or not to convert a sale or subscription. This is one of the reasons why the best web design companies in Charlotte focus on the user when building web sites. User Behavior – On top of the user’s needs and what appeals to them, it is also important to consider general user behavior patterns when designing a website. Consider how your target demographic interacts with similar websites and/or web content and determine how this influence their thinking (and vice versa). A website design can’t be successful without an understanding of the basic patterns of your target user’s behavior while they are browsing websites. Intuition – Users want nothing more than a convenient and intuitive website design. As their attention spans become shorter and shorter, you are expected to provide them with what they need in the shortest time possible-and this means creating a website that responds intuitively to any and all actions they must make while browsing through your pages. Create an intuitive experience for users and you’ll likely be able to keep them longer in your site, which also means greater opportunities to persuade them into converting. Simplicity – This is another critical web design factor to remember when building a website. When users click through a website’s homepage, they want and need information that’s straight to the point and takes them to what they want to see. While aesthetics is vital to a website’s attractiveness, a simple architecture will take your user experience farther down the conversion panel. Keep these basic web design principles in mind when creating a website and be sure to choose a web design company in Charlotte that upholds these best practices so you’ll get a website that’s functional and satisfies your goals as a business or entity.