There are many ways a company tries too indulged and involve in analytics of data measurement and tracking of the business goals. This way online marketing company in India gets indulged along with campaign running as well as chasing improved online performance. This analytics allow agencies to grow business to a better and considerable numbers. The biggest issue with the present digital marketing analytics solutions is its temporary nature and inability to offer insight or context on why any online activities are happening. They are more concentrated towards offering what is happening. Moreover, they are lacking in offering the concrete information about the competitive information without a prescriptive guidance. Moreover digital marketing investments now require a proper reasoning of occurrence happening merely just given an idea of the “why” context. More than guesswork, intuition and modeling, marketers must tap data, experience, markets, competition and at-scale insight. Now-d-days, marketers are savvier to learn about why it happened, what is happening competitively and what to do next. The answer to this situation is cognitive marketing analytics. It even has been able to offer good answers to the problem of digital marketing in a way it provides answers to by:- Creating digital marketing confidence, providing forward-looking, data-driven insights that enable confident decisions. Here, a digital marketing expert would entirely be out of context of confusion and would be able to generate business to an extended and exaggerated manner. It offer a compromise where, a gap exists between digital analytics, big data and hence there is an imminent need of the robust and immediate decision making. Offers considerable benefit to digital marketing companies by saving time, improving digital marketing resource productivity, growing economic performance and improving competitive standing. Let marketers to learn from and optimize the experience of thousands of other marketers with reference on the way and means of deployed digital marketing programs. Digital analytics therefore showcase the way digital programs are measured and answered. Showcases a business disruptor who drives insights to assist into digital decision making for marketing companies to improve over their ability to sense and respond. Let digital marketing experts, or even non-experts, to do much more than they can do otherwise. By understanding working of the artificial intelligence (AI) that is equally important in association to and along with other cognitive analytics technologies, CMA showcases and results the complexity of digital marketing to learn from offer exemplary insight and guidance. Moreover, CMA bring out digital assets, signals and proof points, embedding them into semantic models, discovering hypotheses and interpreting evidence and it further keep on improving them without stopping there.